E-commerce is considered to be the most competitive field as your rival is just a click away. So it is very important that your website should be such that the customer gets glued on it.
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If you wish to generate more attention for your e-commerce website then make sure you create a website which usable and customer friendly.
So here are some tips which you can follow for creating a more usable and user-friendly e-commerce website.
Call To Action & Sign-up Buttons
No user would like to get stuck in filling long sign-up pages for browsing your site. You don’t actually need to have fields such as address, phone number, what kind of work they do etc. All you need to have is a simple email address and a password.
A call-to-action button helps in building higher conversion rates and improving site usability. Your call button should be of perfect size, color, font and words. In addition, you should take local language into consideration.
Buying Without The Need To Register
So now you know that online shopper hates long and tedious sign-up processes. So it is better that you allow the users to browse through products without registering and then keep an option which asks them whether they wish to sign up, for making the next purchase.
This method can prove to be very beneficial in increasing sales and in improving customer retention.
In short, one thing can be confirmed that the success and failure of an e-commerce website totally depends on the user experience you present to your customers. Once they develop a trust with your company they will never leave you.